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WordPress is a very flexible piece of software that can be used to write either a blog or a website, which everything you choose. The price is free, and there are infinite variations of the software, due to various plugins, as they are called, that are available to use for different functions.
Over 60 million individuals have chosen WordPress as their choice to put their words out to the public and tell their story or sell their product. There are countless themes, or “looks” that can be purchased, or many are free, to give your website or blog that special look that is just right.
WordPress’s popularity is helpful for you as a website owner for three main reasons:
- It’s open source, meaning that hundreds of thousands of developers can contribute to improving it’s quality.
- The more site owners there are using it, the more feedback the software receives, and the quicker the bugs are fixed. It’s the “squeaky wheel” effect, on a very large scale.
- The market for plugin developers and theme designers is robust and profitable. This compels developers to create great high-quality themes and plugins. As of August 2011, WordPress has over 17,000 plugins and 1,500 free themes, created by several thousand developers. Competition among these developers helps create excellence.
WordPress is Not Just for Small Businesses
Some of the world’s most successful businesses and highly-trafficked websites use WordPress. Some notable WordPress users:
Mashable, The New York Times, CNN, Forbes, TechCrunch, Reuters, General Motors, UPS, eBay, Volkswagen, Sony, and many more
Enterprise Capabilities at Entrepreneur Prices
The fact that WordPress is open source means that the core WP system is free. That’s a great starting point and helps to reduce the overall price tag you’ll have to pay for any custom design or integration. Unless you’re doing everything yourself, you’ll have to pay for quality web design, data integrations, custom functionality, content management tools, user management tools, syndication tools, commenting system, media management tools, and web hosting.
For the DIY set, there are countless free themes out there to choose from.
WordPress is Easy to Learn
You can get an initial web site up in about 5 minutes, which often includes setting up the hosting account, depending on the provider. Of course, there’s the data integration, customization, branding, content creation, SEO and copywriting that needs to happen, in addition to all of the additional technologies one may want to integrate. But when you think about it, a simple website that’s ready for you to add content via a world class CMS in about five minutes is astounding.
Lastly, for those who know how to code and like to get into the thick of things, creating a child theme and adding your own custom code is possible and easier to do than with other CMS’s. I’ve built websites using only the built in, easy to use tools that come with WordPress and the various themes I’ve installed, but I’ve also built websites using child themes. Child themes allow you to use the background programming and templates created by your theme, but allow you to customize specific PHP files and the CSS file to make your own changes to your site. Then when your parent theme updates, you don’t lose your changes.
So, all things considered, WordPress is the best website builder in my opinion, and the CMS I recommend to people looking to make their own site or pay me to make for them.